![]() Is it a basic text ad or a colorful video? ![]() Think about what grabs your attention when you’re scrolling through a website. When you’re running digital ads, half the battle is getting people to look at them. But, if you’re still on the fence, here are five reasons why video is more effective. Maybe we’ve already convinced you that it’s time to invest some serious resources into video creation. ![]() B2B buyers also prefer video content over written content, with 95% saying video plays an important role in purchasing decisions. When’s the last time 98% of people agreed on anything?Īnd marketers aren’t the only ones who are in near-unanimous agreement. The vast majority of marketers, 98%, agree that video converts as well or better than other types of content. You don’t have to take our word for it, just ask the people who are best positioned to know: your fellow marketers. Getting video marketing right takes finesse, but when done well there’s no better way to convert viewers into customers. In most cases, video is more effective than the written word.īut wait just a second, what do we mean by “effective”? Effective at what exactly? Well, if your goal is to build an audience, create buzz around your brand, and sell products or services, video is the way to go. There’s actually a ton of research to back us up here. ![]() We’re not just saying that because we’re a video creation company. If you want to convert viewers into customers, video should be the foundation of your marketing strategy. ![]()
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